|The Elvis Costello
Review of My Aim Is True
THIS IS THE REAL ONE
ELVIS COSTELLO: 'My Aim Is True'
Welcome to the workingman's new superstar as Stiff proudly pull back
the sheets to reveal a glimmer of light reflecting on the spectacled
mug of the English Elvis. Working on the premise that it you wanna go
to heaven you gotta raise a little El, they plea for assistance to hype
Elv, not by any "At least the world is ready for . . . " or
"Is this the new Graham Parker?" antics but by giving away
1,000 copies of the album to yer mates. Alright eh? But perhaps Stiff
shouldn't be so modest and should come out of Nick Lowe's 'Keepitasahobby'
production corner and shout out loud that they have a rather special
talent on their roster. Very special he is too, any geezer who can write
a lyric like "I said I'm so happy I could die, she said 'drop dead'
and left with another guy", has got to be in a class of his own.
And there are plenty more to choose from, be it mellow romantic strains
of 'Allison' or rocking observation as in 'I'm Not Angry' or 'Waiting
For The End Of The World'. It's sheer El below zero stuff. Mr Costello
looks for all the world like the guy who gets sand kicked in his face
on the beach, the bloke who you'd push past in the butcher's queue and
know he wouldn't object, the sort who wouldn't say boo to a fly, the
Buddy Holly type wallfly at the dance but put a pen in his hand or perhaps
a guitar and the real Elvis will soon emerge. And this is the beginning.
+ + + + David Brown