LONDON — Stiff Records has been licensed to Island Records here under a unique double-edged deal which allows Stiff to retain its own identity. including a direct mail-order sales network.
The London-based label, which has stressed new-wave talent, is now licensed for all world territories. excluding North America and Finland. The new deal runs for two years and Island is responsible for all press and promotion of Stiff artists and releases. Prior to the Isand link, Stiff had issued eight singles.
First Island product through the contract will be Stiff's first album as well as an LP debut for new-wave act the Damned, called Damned, Damned, Damned. This group was the first long-term signing to stiff, others being Nick Lowe, the Tyla Gang and Elvis Costello.