Although expected to be an immediate sell-out performance, tickets to the Elvis Costello Show, appearing on April 15 as part of Bronstein Weekend, did not sell as well as originally expected, according to Student Events Director Jeff Heller '89.
The fast 1000 tickets went on sale for undergraduate students on Wednesday March 1. Ticket sales were opened to faculty and graduate students, on Tuesday March 14. Tickets remained on sale for everyone until Friday, March 17, according to Heller.
The final 100 tickets wen given to Strawberry Records to sell. Strawberry Records tacked on a SI service charge to the tickets and will return all of the money to Brandeis, according to Heller.
"With the service charge we might make a profit," Heller said.
The service charge may lessen the intentional planned loss of $17,000 alloted in the budget by Student Events, according to Heller.
Lack of ticket sales was attributed to need for greater publicity, overly anticipated sales to graduate students and changes in sales policy. It was decided to sell tickets to undergraduates before graduate students, instead of selling conglomerately, according to Heller.
Still the show sold out better than any previous Brandeis musical. The only Student Events sponsored entertainment to sell out better was George Carlin, according to Heller.