Cash Box, January 7, 1978

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Cash Box

US music magazines

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Higher profile


Peter Hartz

Elvis Costello came to America with three stated objectives: to play his unique brand of angry rock; to avoid anything resembling media hype; and to buy a Rickenbacker 12-string guitar. He succeeded in two of his quests. His concerts were well-received and thanks to Miles Hurwitz of Bam Magazine, he found his Rickenbacker. However, El received a higher media profile than he expected. Could it be that a visit on NBC's Saturday Night Live contributed to this unexpected development. Says Costello: "You can't stop people from talking."

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Cash Box, January 7, 1978


Peter Hartz reports on EC's efforts to obtain a Rickenbacker guitar.


EC is included in a six-page Developing Artists ad campaign by CBS.

Images

1978-01-07 Cash Box page 16 clipping 01.jpg 1978-01-07 Cash Box page 15 advertisement.jpg
Clipping and advertisement.


Elvis Costello


CBS promotion

1978-01-07 Cash Box pages 10-15.jpg

The last date of Elvis Costello's recent tour was in Asbury Park, New Jersey, where one observer met people who had flown in from Los Angeles... people who had driven from Boston... people who were following Elvis Costello around the country. We've never seen this much passionate excitement for a new artist with a month-old album. Let this be a warning to you.


1978-01-07 Cash Box cover.jpg 1978-01-07 Cash Box page 16.jpg
Cover and page scan.

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