Detroit Free Press, April 27, 1978

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Full house for first Costello concert


Detroit Free Press

In Tuesday's Free Press, a review of rock singer Elvis Costello's performance at the Royal Oak Music Theatre last Saturday contained a number of factual errors.

The story made reference to sparse attendance at the show. Actually, only the second of the two Costello performances that night was not fully attended, according to T. Patrick Freydl, president of Paragon Investment Co., the owner and operator of the theater.

The first performance in the 1,700-seat house played to a full audience, Freydl said. The second show, which was added because the first sold out, was attended by about 600 paying customers.

The Free Press article contended that attendance problems for the Costello appearance were attributable to a lack of local advertising and promotion of the Costello concert by Brass Ring Productions, the exclusive promoter of Royal Oak Music Theatre events.

To the contrary, Freydl said, Brass Ring spent more than $2,500 on numerous radio spots and newspaper advertisements in the month preceding the Costello show.

In addition, Columbia Records, Costello's label, ran numerous radio spots in Detroit promoting Costello's records and the concert. The promotional effort by Brass Ring and Columbia was consistent with the volume of promotion that normally precedes comparable acts at the theater, Freydl said.

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Detroit Free Press, April 27, 1978


The Free Press corrects reporting on the Elvis Costello concert, Saturday, April 22, 1978, Royal Oak Music Theatre, Royal Oak, MI.

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1978-04-27 Detroit Free Press page 9B.jpg
Page scan.

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