Kingman Daily Miner, March 28, 1978

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Kingman Daily Miner
  • 1978 March 28

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My Aim Is True

Elvis Costello

Bob Lorusso

In cuffed jeans and black square-rimmed glasses, Elvis Costello comes straight from the street with a simple message — Elvis Costello. The album's simple package — two pictures of the pigeon-toed Costello with his guitar (no lyrics or studio credits) — leaves us wondering whether or not he's for real. One spin of the disc dispels all doubts. My Aim is True contains thirteen (count 'em!) tracks of simple, pure, and very authentic rock 'n' roll. The introverted Costello of the album cover becomes an extrovert in the studio.

Costello's clenching high-tension vocals, backed by rhythm tracks direct from the high-energy and uncomplicated days of the Sixties, make way for an unpretentious and highly contagious sound. And the final touch of truth is displayed in his lyrics, which range from an off-beat sense of humor ("Blame It On Cain") to an almost pathetic sensitivity to the trials and tribulations of love ("Alison" & "Miracle Man"): Producer Nick Lowe, working for Keepitasahobby Productions, has captured the magic of Elvis Costello, who might be an ordinary rock 'n' roller out of his time zone, and this is just what puts My Aim Is True right on target!

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Kingman Daily Miner, March 28, 1978


Bob Lorusso reviews My Aim Is True.

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1978-03-28 Kingman Daily Miner clipping 01.jpg
Clipping.

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