Music Week, July 23, 1977

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Music Week

UK & Ireland magazines

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My Aim Is True

Elvis Costello

Music Week

3-star (of 4) reviews3-star (of 4) reviews3-star (of 4) reviews3-star (of 4) reviews

Thirteen tracks from the British Elvis on this debut album for the newly-available Stiff label, and none of them busting the three-minute barrier. The latest slogan to spring from the company's fertile brain is "Stiff — surfing on the new wave," but in fact in Costello it has a disciple of the Graham Parker rasping vocals ideology coupled with a nifty way with words and a clear ear for rock 'n' roll melody lines. Full of ideas, he specialises in mid-paced rockers professing a kind of street-level design for living like the excellent "Blame It On Cain" and "Waiting For The End Of The World," which measures up well with his first single (now deleted but available here) "Less Than Zero." He comes over as not so much angry — as in the accepted new wave stance — but resigned. A fine LP that will be featured in several of Stiff's unusual marketing campaigns this summer, it even stands a chance or charting.

Stiff SEEZ 3.
Producer: Nick Lowe.


Tags: My Aim Is TrueStiff RecordsNick LoweWaiting For The End Of The WorldBlame It On CainLess Than ZeroGraham Parker

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Music Week, July 23, 1977


Music Week reviews My Aim Is True.

Images

1977-07-23 Music Week page 46 clipping 01.jpg
Clipping.

Cover.
1977-07-23 Music Week cover.jpg 1977-07-23 Music Week page 46.jpg

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