National Post, December 1, 2011

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Elvis Costello urges fans to steal his record

Francois Marchand

In a rather bold move, rocker Elvis Costello has urged his fans not to buy his new compilation CD/DVD The Return of the Spectacular Spinning Songbook, saying the price tag of over $200 is either “a misprint or a satire.”

In a post on his website entitled “Steal This Record,” Costello said fans should avoid buying the compilation set and spend their money on a Louis Armstrong box set instead.

“All our attempts to have this number revised have been fruitless but rather than detain you with tedious arguments about morality, panache and bookkeeping — when there are really bigger fish to filet these days — we are taking the following unusual step.”

“If you should really want to buy something special for your loved one at this time of seasonal giving, we can wholeheartedly recommend Ambassador Of Jazz — a cute little imitation suitcase, covered in travel stickers and embossed with the name ‘Satchmo’ but more importantly containing TEN re-mastered albums by one of the most beautiful and loving revolutionaries who ever lived — Louis Armstrong.”

“The box should be available for under one hundred and fifty American dollars and includes a number of other tricks and treats. Frankly, the music is vastly superior.”

“If on the other hand you should still want to hear and view the component parts of the above mentioned elaborate hoax, then those items will be available separately at a more affordable price in the New Year, assuming that you have not already obtained them by more unconventional means.”


National Post, December 1, 2011

Francois Marchand writes about the marketing of The Return Of The Spectacular Spinning Songbook.


2011-12-01 National Post photo.jpg
Photo credit to: Mario Anzuoni


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