—
|
My Aim Is True marketing plan
Dick Wingate
|
Enough has been written or said about Elvis Costello at this point to fill a book. The airplay, press and retail sales have all combined to set up this artist as well as any new artist this year. All the imported LP's are sold (about 10-15,000), there is demand for the record (which will have an extra added track), the single has great potential, and the climate is right in this country for Elvis Costello's music — pure, simple pop/rock with R & B flavor.
Elvis is the most marketable new artist that has come our way in a long time, and the marketing plan is planned to take advantage of his striking visual image. Trade ads, p.o.p., consumer print and the Sunset Board will all stress the visual element of "My Aim Is True" (with a minimum of copy). His enigmatic personality only heightens the excitement.
The tour will begin in San Francisco on November 15th and should be made into a major event in every city. There will be lines around the block if we stage this assault properly. Stickers, buttons, T-shirts and dart boards will all be available for press, radio and retail accounts. The lead review in Rolling Stone has just been secured, and will break about the week the tour starts, and radio station tie-ins are being set up. Also, I'm working to secure a video-cassette for branch presentation.
All the pieces are there, and so is Elvis, as his performance I saw in England last week was truly inspired. Let's get inspired ourselves and break this artist.
|
DW/pp
Distribution: Andon, Barton, Blackburn, Blanch, Cooke, Craigo, Colberg, Dempsey, Eichner, Ellis, Finkelstein, Gordon, Holtze, Hynes, Geller, Kotecki, Levine, Lundvall, Mankoff, Mansfield, McCarrell, McGuiness, Sherwood, McEvilly , Oberman, Paynter, Shargo, Smith, Taylor
|
|
