There is an advertisement etched into the memory of anyone who grew up in Britain in the 1970s and 1980s. It features a man in pyjamas creeping down the stairs at night and confessing to being a secret lemonade drinker. "I've been trying to give it up but it's one of those nights," sings the man in an Elvis Presley twang as he opens the fridge and pours a glass of R Whites lemonade. The singer (although not, contrary to popular myth, the actor) was Ross MacManus, matinee star of the Joe Loss Orchestra and father of Declan MacManus, aka Elvis Costello.
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